iOS/Android
U.S. Bank Life Moments
During my time as a Visual Designer at the U.S. Bank, I played a pivotal role in enhancing the overall customer experience and usability of the bank's mobile app. My contributions were instrumental in creating intuitive and user-friendly interfaces for various banking applications, such as the mobile app and authenticated online shopping experiences.
The need
Financial decisions often come with emotional undertones. Sharing your emotions, fears, and aspirations associated with buying financial products can resonate deeply with readers and guide them through the emotional aspects of their own choices.
This is why U.S. Bank created a mobile app life moment hub, where customers can find valuable information based topics.
I helped create a digital experience where we can offer guidance/advice through articles, videos, and other content to help guide them through a moment and confidently take the next step.
Discovery
During my team at U.S. Bank we reviewed the financial industry to see what was out there.
Our process:
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Understand the Current App:
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User Research:
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Competitor Analysis
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Stakeholder Interviews
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Define Goals and Objectives
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User Personas and Scenarios
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Information Architecture
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Ideation and Brainstorming
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Prototype and Test Concepts
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Present Discovery Findings
Design
By thoroughly conducting moderated and unmoderated usability tests, our team was able to create concepts for customers looking for ways to pay for their wedding, honeymoon, purchasing a car, budgeting and other exciting moments in peoples lives.
