iOS/Android
U.S. Bank Mobile Marketplace
During my time as a Visual Designer at the U.S. Bank, I played a pivotal role in enhancing the overall customer experience and usability of the bank's mobile app. My contributions were instrumental in creating intuitive and user-friendly interfaces for various banking applications, such as the mobile app and authenticated online shopping experiences.
The need
With the increasing reliance on mobile devices, people expect seamless access to a wide range of financial products directly from their smartphones. A mobile marketplace provides unparalleled convenience, allowing users to explore, compare, and purchase financial products anytime, anywhere.
Discovery
During my team at U.S. Bank we reviewed the existing native app in detail. Explore its features, functionalities, navigation flow, visual design, and overall user experience. Take note of what works well and what pain points users currently experience.
Our process:
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Understand the Current App
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User Research
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Competitor Analysis
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Stakeholder Interviews
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Define Goals and Objectives
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User Personas and Scenarios
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Information Architecture
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Ideation and Brainstorming
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Prototype and Test Concepts
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Present Discovery Findings
Design
By thoroughly discovering the existing native app and its context, I was well-equipped to approach the redesign with a deep understanding of user needs, pain points, and opportunities for improvement. This discovery phase sets the stage for a successful and user-centered redesign process.
